SONIA PANIAGUA

  • Goldwell Master Colorist

  • Educator

  • Creator of Seamless Blending Method

Seamless Blending Method, an advanced highlighting foil technique developed over nine years, redefining modern luxury hair color. Meet the creator, Sonia Paniagua a Goldwell Master Colorist and educator. Trained in Los Angeles under celebrity hairstylist Chris McMillan, known for Jennifer Aniston’s iconic hair, Sonia built her approach through years of apprenticeship with celebrity colorist, advanced education, and continued hands on artistry.

Over the past decade, Sonia has evolved Seamless Blending into a signature technique recognized in San Francisco for modern color, long lasting results and elevated client experiences, that travel from all over.

As a Goldwell educator she travels regularly to the Kao Salon Academy in New York, for artist development training alongside industry leaders. Artist build presentations based on topics and get to teach their audience an experience that continues to inspire her work. Today she mentors the next generation of hairstylist in the Bay Area.

Sonia leads a hands on certification program in the Seamless Blending Method ensuring consistency, artistry, and excellence across the team, while allowing each colorist to bring their own creative perspective. Sonia believes talent is built through character, integrity and experience.

Outside the salon, she is grounded in faith, values time with her family, and finds peace running alongside the water in San Francisco with her cocker spaniels Ladybug and Hunter, her world.


Follow @soniapaniaguahair